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								De: PR Newswire 
								Brasil 
								Para: THERESA CATHARINA DE GÓES CAMPOS 
								Assunto: Innovative Technology for Treatment of 
								Renal Anaemia Unveiled Today 
								16 de junho de 2006 08:07 HORALOCAL 
								 
								Innovative Technology for Treatment of Renal 
								Anaemia Unveiled Today  
								 
								- First Human Cell Line-Derived Erythropoietin 
								Research Reported 
								 
								- Abstract Numbers: 562 and 576 
								 
								BASINGSTOKE, England, June 16 /PRNewswire/ -- 
								Effective treatment of  
								anaemia in patients suffering from chronic 
								kidney disease (CKD)(i) is  
								possible with the first erythropoietin product 
								produced in a human  
								cell line.(1) 
								DYNEPO(R) (epoetin delta), developed using 
								innovative gene activation  
								technology in a human cell line, corrects and 
								maintains haemoglobin  
								levels in patients suffering from anaemia and 
								CKD who are on  
								dialysis, according to the results of a study 
								presented for the first  
								time today at the 11th Congress of the European 
								Hematology  
								Association (EHA).(1) A second study, also 
								presented for the first  
								time today, highlighted a key difference between 
								DYNEPO and other  
								erythropoietin treatments - na unquantifiably 
								low amount of a  
								specific carbohydrate residue compared to those 
								treatments produced in  
								Chinese Hamster Ovary cell lines. This 
								carbohydrate residue is known  
								to produce immune responses in humans.(2,3) 
								Potential differences in  
								immunogenicity between DYNEPO and other 
								erythropoietin treatments  
								have not been investigated in clinical practice. 
								 
								Dr Iain MacDougall, Consultant Nephrologist and 
								Honorary Senior  
								Lecturer from the Renal Unit in King's College 
								Hospital, London  
								commented, "There is a pressing need for further 
								research into the  
								differences between DYNEPO and conventional 
								erythropoietin treatments  
								that are not produced in human cell lines. It 
								will be fascinating to  
								see whether these differences will ultimately 
								translate into specific  
								benefits for patients with CKD who are suffering 
								from anaemia." By  
								stimulating red blood cell production in the 
								bone marrow, DYNEPO  
								performs the same role as naturally occurring 
								human erythropoietin.  
								The prevalence of anaemia in patients with CKD 
								rises as kidney  
								function Declines(4) and in Europe, the 
								prevalence of end stage renal  
								disease is estimated at 225,000, growing at 6 
								per cent per annum,  
								with more than 80 per cent of these patients on 
								dialysis.(5) 
								 
								Dr Raymond Pratt, Vice President Global Medical 
								Affairs, Shire,  
								added, "Shire is proud to be involved in 
								products produced by this  
								ground-breaking gene activation technology. We 
								are committed to  
								bringing innovative products, like DYNEPO, to 
								market to meet  
								patients' needs. DYNEPO will be another addition 
								to our renal  
								therapeutics area, focusing on patients with 
								anaemia and CKD." 
								 
								The primary cause of anaemia in CKD is a 
								deficiency in  
								erythropoietin, a protein produced by the 
								kidneys responsible for red  
								blood cell production.(6) As renal function 
								declines, so does the  
								capacity for producing erythropoietin and 
								consequently red blood  
								cells. Additionally, anaemia in patients with 
								CKD may be aggravated  
								by a loss of red blood cells during 
								haemodialysis. Consequences can be  
								serious with increased risk of cardiovascular 
								disease, the main cause  
								of death amongst dialysis patients, along with a 
								major impact on the  
								quality of life through fatigue and a reduction 
								in life-expectancy  
								due to cardiovascular complications. 
								 
								ABOUT DYNEPO 
								If the kidney starts to fail, patients require 
								an increase in  
								erythropoietin from a treatment such as DYNEPO 
								in order to increase  
								red blood cell production. Red blood cells (erythrocytes) 
								contain  
								haemoglobin and are vital for oxygen 
								transportation around the body.  
								Erythropoietin is produced in the kidneys and 
								stimulates the bone  
								marrow to produce more red blood cells by 
								promoting the development  
								of stem cells into mature red blood cells. These 
								cells are then  
								released into the blood stream. DYNEPO works in 
								exactly the same way. 
								 
								Notes to Editors: 
								 
								Shire Plc 
								Shire's strategic goal is to become the leading 
								specialty  
								pharmaceutical company that focuses on meeting 
								the needs of the  
								specialist physician. Shire (LSE: SHP, Nasdaq: 
								SHPGY, TSX: SHQ),  
								focuses its business on central nervous system, 
								gastrointestinal,  
								general products with an emphasis on renal, and 
								human genetic  
								therapies -- all being areas in which Shire has 
								a commercial  
								presence. The structure is sufficiently flexible 
								to allow Shire to  
								target new therapeutic areas to the extent 
								opportunities arise  
								through acquisitions. Shire believes that a 
								carefully selected  
								portfolio of products with strategically aligned 
								and relatively  
								small-scale sales forces will deliver strong 
								results. Shire's  
								strategy is to develop and market products for 
								specialty physicians.  
								Shire's in-licensing and merger and acquisition 
								efforts are focused  
								on products in niche markets with strong 
								intellectual property  
								protection either in the US or Europe. For 
								further information on  
								Shire, please visit the Company's website: 
								www.shire.com . 
								 
								References 
								1. R Pratt. Epoetin delta, erythropoietin 
								produced by a human cell  
								line, is effective in the treatment of renal 
								anaemia. Poster  
								presented at 11th Congress of European 
								Hematology, 15-18 June,  
								Amsterdam, Holland, 2006, organized by the 
								European Hematology  
								Association (EHA). 
								 
								2. Varki A. Loss of N-glycolylneuraminic acid in 
								humans: Mechanisms,  
								consequences, and implications for hominid 
								evolution. Yrbk Phys  
								Anthropol 2001; 44: 54-69. 
								 
								3. Z Shahrokh, S Flatman, M Davies, A Baycroft, 
								M Heartlein.  
								Erythropoietin produced by a human cell line has 
								only trace levels of  
								potentially immunogenic N-glycolylneuraminic 
								acid residues. Poster  
								presented at 11th Congress of European 
								Hematology, 15-18 June 2006,  
								Amsterdam, Holland, organized by the European 
								Hematology Association  
								(EHA). 
								 
								4. Locatelli F, Alijama P, Barany P et al. 
								Revised European Best  
								Practice Guidelines for the management of 
								anaemia in patients with  
								chronic renal failure. Section 1: Anaemia 
								evaluation. Nephrol Dial  
								Transplant 2004a; 19 Suppl 2: ii2-ii5. 
								 
								5. Molowa DT. First annual nephrology survey. 
								With a focus on Aranesp  
								and Renagel. J.P.Morgan Securities Inc. Equity 
								Research. 13 February  
								2002. 
								 
								6. Eschbach JW. Current concepts of anemia 
								management in chronic  
								renal failure: impact of NKF-DOQI. Semin Nephrol 
								2000; 24(4): 320-329. 
								 
								(i) CKD is sometimes referred to as chronic 
								renal failure (CRF). 
								 
								SOURCE Shire Plc 
								06/16/2006 
								CONTACT: Media Shire, Jessica Mann, 
								+44-1256-894-280; Media PR agents  
								for Resolute Communications, +44-7921-489-607, 
								DYNEPO, Dr Diane Ross;  
								Media PR agents for Resolute Communications, 
								DYNEPO, Lizzy Ray,  
								+44-20-7357-8187 
								Web site: http://www.shire.com  
								(SHPGY) 
								 
								 
								BNED: NG 
								 
								FONTE: PR NEWSWIRE LATIN AMERICA 
								CORAL GABLES - MIAMI-US 
								CONTATOS: USA-MARY D'LEON 
								BRASIL-NÉLIA GARCIA 
								TELS: USA:1-305-507-2550/BRASIL:55-21-2132-8461 
								FAXES: USA:1-305-461-8670/BRASIL:55-21-2132-8469 
								E-MAILS: nelia_garcia@prnewswire.com.br 
								mary_dleon@prnewswire.com 
								 
								PALAVRA-CHAVE: RJ 
								PALAVRA-CHAVE/RAMO DE ATIVIDADE: INDÚSTRIA 
								FARMACÊUTICA 
								PALAVRA-CHAVE/EMPRESA: SHIRE PLC 
								 
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